Slavonia and Vojvodina are connected by an excellent new tourist project
* The project is co-financed within the Interreg IPA CBC Cross-border Cooperation Program Croatia-Serbia 2014-2020. Tin Horvatin, Project participant and lecturer, was in charge of creating a recreational route and said that the selection was difficult because in the whole area there are other sites that are top, especially in Brod-Posavina County, however, do not work all the time and for their opening clients need notice, which does not fit into this type of somewhat spontaneous tour. “As the best of the locations, I would single out Baranja’s Zlatna greda and Garčin Ranch Ramarin because of the excellent and diverse facilities they offer. Zlatna greda proved to be an attractive space, it is active tourism and entertainment. We visited all these locations and informed the owners how they would find themselves on that ‘map’ or route. Some owners were suspicious, it was not clear to them that it was a big advertisement. Our problem is that service providers and manufacturers rarely perform together, they want to brand their product exclusively, and that is impossible because they are too small. With this project we wanted to encourage them to refer tourists to each other to present together their part of the country as the best and as one rich whole that offers a lot. It should become normal to send a guest who has used your services, for example, to a neighbor who offers excellent wines. That is what we lack and without which tourism designed in this way cannot succeed ” said Horvatin. “I mostly referred to social networks as a popular and modern tool today. It is also extremely important to know the generation we are addressing; these are the ‘millennials’ and ‘z’ generations today who are currently the biggest visitors to the restaurant. In today’s lecture, I addressed primarily caterers to advise them on how to use social media to their advantage as a free tool. The process of presenting a dish is long; involves designing and realizing recipes, photographing and filming. It seems simple to many, but they also need culinary and photographic ambitions. ” said Ena Kokanović, a well-known food blogger who also gave lectures on the topic. The first step was to make cross-border tourism studies that resulted in defined key destinations, we call them “points”, on the newly formed gastro, eco and recreational tourist routes. Each route consists of 20 points, while the gastronomic route also includes the city markets of Eastern Croatia. Thus, it was logical to connect these two border regions, Slavonia and Vojvodina. By the way, with various projects co-financed by EU funds, it often happens that everything is done just to be done and to meet the criteria, but the performance and quality of the project is very poor, especially outdoors and in the field. And ultimately it is a question of its sustainability and what remains after the project. In this case, the implementation of the project was at a high level, from promotional materials, education, conferences to the involvement of professionals, those who live tourism day by day in the field, and who worked on the study of three studies within the project – Eco , Guest and Recreational tour. (You can see the studies here: HR_Eco study, HR_Gastro studio,HR_Recreational study), and for which three promotional videos were recorded). Urban tourism: development of destination continental tourism” The focus on the gastronomic offer is of course based exclusively on the indigenous dishes represented in this project, and each of the hotels or restaurants has created its own menu to present itself with traditional dishes. Požega-Slavonia County also played a big role in this project, taking advantage of its surroundings and creating an excellent logo for its ‘hills and valleys’ “. We are one of the counties covered by this project. In the lecture, I focused on destination marketing. What we have done in Požega in the last year and a half is the creation of a new visual identity. We started ‘from below’. We’ve been in the old story for a long time, and we needed a new one that would attract new visitors. Our umbrella slogan is ‘Hills and valleys’ which we offer to visitors, but not as a false promise but as something that makes the Požega region unique. I always emphasize that no one is special, but we are all equal. When guests come, they do not know about the counties, they know about the Slavonian region. For us, Slavonia, Baranja and Srijem are one story, and ‘hills and valleys’ are different and represent Požega-Slavonia County with its ring of five mountains: Psunj, Papuk, Dilje, Krndija and Požega Mountain. Požega-Slavonia County ‘breaks’ the story that Slavonia is exclusively flat. Gastronomy tailored to modern man, modern culture and active tourism, are three elements that attract guests. The three major routes in the six package deals of this project are stories of which the Požega-Slavonia County is a part. It is important to understand that we are all one story. That’s how the guest will recognize us. Unification does not diminish the importance of individual destinations, but the guest gets to know them more thoroughly after we attract him through joint promotion. ” she ordered Silvija Podoljak, director of the Tourist Board of the City of Požega. As part of the project, a calendar of all events was made, e-commerce or e-shop for members of the two clusters involved in the project, as well as e-Procurement, which offers restaurants to express the need for local food through the platform. Great rounded story. As part of the project, educational lectures were held at the Restaurant “Black Pig” in Čepin, under the common name “Urban tourism: development of destination continental tourism” As a conclusion of this project, it is a pity that not all similar projects were done at such a high level and performance, because after this project there will be quality promotional materials, web platform, e-commerce, maps with all subjects, brochures… ultimately almost a complete tourist product. for all travel agencies as well as tourists, which connects Slavonia and Vojvodina into one interesting gastro, eco and recreational or active tourist product. “This is a project with a total value of 368.110,98 euros, and the grant amounts to 312.894,32 euros from the Interreg IPA CBC Cross-border Cooperation Program Croatia-Serbia. Our partners in the project are the Tourist Cluster Slavonska košica from Slavonski Brod, then the Regional Development Agency Panonreg from Subotica and the Tourist Cluster Fund of the microregion Subotica Palić, and the project was implemented in Brod-Posavina, Osijek-Baranja, Požega-Slavonia and Vukovar-Srijem County on the Croatian side and in the North Bačka district in Vojvodina and Serbia, respectively. This is also the last project activity after 24 months of project implementation, which we started by investigating resources in the cross-border area, which we then connected to key destinations and points and made three tourist routes: gastro, eco and recreational. I would like to point out the e-Cluster platform, which was established as a regional base of tourist offer and providers, and which offers members and members of the two clusters involved in the project and other providers of catering and tourist content and producers of local products through e-Shop. There is also e-Procurement which offers restaurants to express the need for local food through the platform. In this way, local producers are included in the supply chain, which not only increases the placement of their products but is also important for regional cooperation. Packages that are offered by travel agencies have also been made, and the largest package is the Pannonian CircleShe told SBplus Anita Krnjić from the Development Agency of the City of Slavonski Brod. The aim of the project was to connect these two neighboring regions in a tourist package through a tourist package through the gastro, eco and recreational offer of Eastern Croatia and Northern Bačka, and thus closer to the guests and go beyond the standard tourist offers. The holder of this large project is the Development Agency of the City of Slavonski Brod, which prepared the project. It is generally known that tourism knows no borders, and in accordance with today’s tourist trends, where tourists want to see and experience as much as possible in the shortest possible time, and thus visit more cities, regions, countries. Various tourist packages are often made, with which tourists visit a couple of neighboring countries in 7-10 days, as is the case in Croatia and our region. Again, the lectures were not just to be done, but brought together excellent lecturers from practice, who talked about Storytelling with the help of new technologies, Urban drinks of new generations (gin, craft beers), How to present the restaurant to a new generation of guests te on Destination Marketing. The conference gathered over 60 participants from the tourism industry, which is more than excellent for Slavonia. And that the lecturers transferred their knowledge with their experience and examples, and they didn’t just read from the presentation and just did it. The fact that all participants stayed until the last lecture, which is a rarity, because in practice at least a third of the participants left after the break, speaks of the excellent concept in choosing the topics as well as the lecturer. So, for example, lately tourists from the Scandinavian countries come by plane to Zagreb, and go to Slavonia, and visit Hungary, Bosnia and Herzegovina and Serbia, as well as tours from Dubrovnik and Dalmatia that go to Mostar, Sarajevo, Novi Sad, Belgrade, etc.… Tourists they do not see or be interested in boundaries, but only in experiences. As part of the project EXtraordinary PLease of our REgion – Common gastro, eco and recreation routes of Croatia and Serbia “, abbreviated EXPLORE CRO-SRB, implemented by the Development Agency of the City of Slavonski Brod in cooperation with partners Tourist Cluster” Slavonian Basket “, Regional Development Agency Panonreg from Subotica & The Tourist Cluster of the Subotica Microregion Palić, Slavonia and Vojvodina merged with an excellent tourist project. One of the most famous Croatian food bloggers – Ena Kokanović and Darko Kontin – spoke about food as an extremely important segment of any tourism. With the completion of the project, it remains for the project to come to life on the market because it is certainly an attractive, interesting and complete tourist package. Find out all the information about the tourist connection between Slavonia and Vojvodina HERE “I participated in the shooting of promotional videos for this project. Associations to Slavonia are a lot of good food for me. It has a lot to show, but so far it has not been sufficiently promoted in terms of tourism as other parts of Croatia, so I am extremely glad to be a part of this project. Food is a key part of the tourist offer of any place. It is something that every tourist turns to at the beginning and end of each day. If it is good enough, I think that may be the reason why tourists will return. Social media is visual and perfect for presenting food, although it does not transmit flavors and odors. Still, I can really attract people. ” he told SBplus Darko Kontin, a famous Croatian food blogger who also writes for gastro.hr.