Tag: 上海徐汇区生活

The impact of powerful digital storytelling

first_imgStorytelling in marketing is exactly what it sounds like: the action of telling a story. Freytag’s Pyramid is used in many plays and films, with an exposition, rising action, climax, falling action and a resolution. The only difference between storytelling in general and storytelling in marketing is an element after the resolution known as a call-to-action. Without a call-to-action, consumers do not feel a need to take immediate action. Storytelling gives brands a human element and brings them to life, and more and more marketers are using it to their benefit. Consumers do not fall in love with products; they fall in love with brands. Marketing a brand’s story is the perfect way to let the brand’s personality shine.Why is storytelling important for credit unions? A story about your brand gives your credit union human characteristics while connecting with members on a relatable level. According to a study conducted by Greenberg Quinlan Rosner Research, terms like “greedy,” “unethical,” and “makes big profits,” were all strongly associated with banks. Taking this information into account, it is more important than ever to incorporate the credit union difference into your story. More awareness for your credit union’s brand and its unique offerings will lead to more engaged members and ultimately higher revenues.The following are a few tips to help tie storytelling into your digital marketing strategy: Remember to keep your story consistent across all platforms. Conflicting and inconsistent stories leave members confused and disengaged. Your credit union’s story should connect with members on a personal level through every interaction. When telling your credit union’s story, think specifically about your members’ personal lives and the challenges they face. Incorporate how your credit union makes their lives better, and the lengths your employees go to help them problem solve. Create a call-to-action that ties into your story to encourage members to engage with your credit union’s brand.According to Pew Research, a whopping 69 percent of Americans use some form of social media, so leveraging social media to tell your credit union’s story is imperative.PSCU’s Engagement Builder has proven to be a useful tool that helps credit unions engage with their members on social media while telling a consistent brand story. Through Engagement Builder, credit unions can listen to the conversation surrounding their brand and their members, publish content directly to their social channels, and analyze results on one interface.The impact storytelling can have on your credit union’s marketing plan is powerful. A good story is always easier to remember than facts and figures, in part due to the emotional connection a good story elicits. Good storytelling can lead to two things money cannot buy: member loyalty and trust. When members are connected to your story and believe in your brand, they will become loyal credit union members with an inherent trust in your products and services, further differentiating your brand – and your credit union – from the competition. 36SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Tiffany McEachern Tiffany McEachern works with PSCU’s Engagement Builder team to help credit unions better manage their social media presence. Her background includes experience in content creation, market research and strategy, … Web: www.pscu.com Detailslast_img read more


December 18, 2020 0

The Final Word: Syracuse falls at Florida State

first_img Facebook Twitter Google+ AdvertisementThis is placeholder text Comments Syracuse traveled to Tallahassee to take on No. 8 Florida State Saturday.In the final minutes of the game, the Orange held a four point lead. But with seconds remaining, down three, Elijah Hughes was called upon to hit a game tying shot to send the game to overtime. Hughes’ shot rimmed out, and the Orange suffered their third loss against a ranked opponent this year.Beat writer Nick Alvarez was joined by Citrus TV correspondent Jonah Karp to discuss Syracuse’s 80-77 loss:center_img Published on February 15, 2020 at 11:45 pmlast_img read more


September 16, 2020 0